Privacy Policy – How e789 Protects Your Personal Data

This Privacy Policy ("Policy") describes how e789 ("we", "us", "our") collects, uses, stores, shares and protects personal information provided by users ("you", "your") of the e789 platform located at e789.onl. This Policy applies to all services offered on the platform, including sports betting, casino games, Live Casino, slots and promotional offers.

By registering an account or using e789's services, you confirm that you have read and understood this Privacy Policy and agree to the collection and processing of your personal data as described. If you do not agree with any part of this Policy, you should not use the platform. This Policy should be read alongside the Terms and Conditions, which govern your use of e789.

1 Introduction

e789 is committed to protecting the privacy and security of your personal information. This Privacy Policy is designed to help you understand:

• What personal data we collect when you register and use the platform
• Why we collect this data and how it is used to provide services to you
• Who we share your data with and under what circumstances
• How we keep your data secure
• What rights you have regarding your personal information
• How long we retain your data

We recognise that when you provide personal information to e789 — including your name, contact details, date of birth and payment information — you are placing trust in us to handle that data responsibly. This Policy sets out our commitments in that regard.

e789 operates as an online entertainment platform primarily serving users in Pakistan. All transactions on the platform are conducted in PKR through local payment methods including JazzCash, Easypaisa, Raast and bank transfer. Data processing is conducted in line with internationally recognised privacy standards and applicable laws.

2 Data We Collect

e789 collects personal data from you when you register an account, use the platform's services, contact customer support or interact with promotional offers. The types of data we collect include:

Registration and Account Information:

• Full name
• Date of birth (to verify you are 18 or older)
• Mobile phone number
• Email address (if provided)
• Password (stored in encrypted form)
• Preferred currency (PKR)
• Username and account credentials

Payment and Transaction Data:

• Deposit and withdrawal transaction records
• Payment method details (JazzCash, Easypaisa, bank account details, card numbers — stored securely and in partial form where possible)
• Transaction amounts, dates and statuses
• Bonus claims, wagering activity and promotional history

Gameplay and Betting Data:

• Bets placed (sport, market, stake, odds and result)
• Casino games played (titles, stakes, outcomes, session duration)
• Live Casino participation and results
• Slot game activity
• Account balance history

Identity Verification Data:

• Copies of identification documents (national ID card, passport or driver's licence) when requested for account verification or withdrawal processing
• Proof of address documents (utility bills or bank statements) if required
• Selfie or video verification when needed for additional security checks

Technical and Usage Data:

• IP address and device information
• Browser type and version
• Operating system
• Login and logout times
• Pages viewed on the platform
• Referring website or source
• Geolocation data (approximate location based on IP address)

Communication Data:

• Records of communications with customer support (email, live chat or messages sent through the platform)
• Feedback or survey responses

3 How We Use Your Data

e789 uses your personal data for the following purposes:

Account Management: To create and maintain your account, authenticate your identity when you log in, and manage account security.

Transaction Processing: To process deposits via JazzCash, Easypaisa, Raast, bank transfer and card payments. To process withdrawal requests and send funds back to your chosen payment method. To maintain accurate records of all financial transactions on your account.

Service Delivery: To provide access to the sports betting markets on the Bet page, casino games on the Casino page, Live Casino tables on the Live Casino page and slot titles on the Slots page. To deliver promotional offers listed on the Promotions page and credit bonuses or free spins to eligible accounts.

Identity Verification and Fraud Prevention: To verify your age and identity to comply with legal requirements and prevent underage gambling. To detect and prevent fraudulent activity, duplicate accounts, payment fraud and bonus abuse. To investigate suspicious account activity and protect the platform and other users from harm.

Customer Support: To respond to your questions, resolve account issues and provide support through email, live chat or other communication channels.

Responsible Gaming: To monitor gameplay patterns for signs of problem gambling. To enforce deposit limits, session reminders and self-exclusion settings that you activate. To provide responsible gaming tools on the Responsible Gaming page.

Marketing and Communications: To send you updates about new games, promotions and platform features (you can opt out of marketing communications at any time). To notify you of changes to these terms, the Privacy Policy or other important account-related matters.

Platform Improvement: To analyse usage patterns and understand how players interact with the platform. To improve game offerings, user interface and overall player experience. To develop new features and services.

Legal and Compliance: To comply with legal obligations including record-keeping requirements, anti-money laundering checks and responses to lawful requests from authorities.

4 Legal Basis for Processing

e789 processes your personal data on the following legal bases:

• Contractual necessity: Processing is necessary to fulfil the contract between you and e789 when you register and use the platform. This includes account management, transaction processing and service delivery.
• Legal obligation: Processing is required to comply with legal obligations including age verification, identity checks, anti-money laundering requirements and record-keeping duties.
• Legitimate interests: Processing is necessary for legitimate business interests including fraud prevention, security, platform improvement and internal analytics — provided these interests do not override your privacy rights.
• Consent: Where you have given explicit consent for specific processing activities such as receiving marketing communications. You may withdraw consent at any time.

5 Data Sharing and Third Parties

e789 does not sell your personal data to third parties. However, we may share your data with selected third parties under the following circumstances:

Payment Processors: When you deposit or withdraw funds, we share necessary payment information with payment service providers including JazzCash, Easypaisa, Raast payment gateways, banks and card processors. These providers process data to complete transactions and are bound by confidentiality obligations.

Game Providers: Casino, Live Casino and slot game providers receive limited data (such as your username and session information) to deliver games and record outcomes. These providers operate under strict data protection agreements.

Identity Verification Services: When you submit documents for verification, we may use third-party identity verification services to confirm authenticity. These services only receive the data necessary to perform verification and delete it after processing.

Service Providers and Technology Partners: We work with hosting providers, customer support platforms, analytics tools and security services to operate the platform. These partners process data on our behalf under data processing agreements.

Legal and Regulatory Authorities: We may disclose personal data to law enforcement, regulators or courts when required by law, to comply with legal processes, or to protect the rights, property or safety of e789, our users or the public.

Business Transfers: In the event of a merger, acquisition or sale of assets, personal data may be transferred to the acquiring entity. You will be notified of any such change and your rights under this Policy will remain protected.

6 Cookies and Tracking Technologies

e789 uses cookies and similar tracking technologies to enhance your experience on the platform. Cookies are small text files stored on your device that help us recognise you when you return and remember your preferences.

Types of Cookies We Use:

• Essential cookies: Necessary for the platform to function. These enable you to log in, navigate the site and use core features. Without these cookies, services you have requested (such as accessing your account) cannot be provided.
• Performance cookies: Collect information about how you use the platform, such as which pages you visit most often. This data is aggregated and helps us improve platform performance.
• Functionality cookies: Remember your preferences (such as language settings) to provide a more personalised experience.
• Analytics cookies: Help us understand user behaviour and measure the effectiveness of our content and features. These cookies provide insights into traffic sources, popular games and user journeys.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete cookies that have already been set. However, disabling cookies may affect your ability to use certain features of the platform. Essential cookies cannot be disabled if you want to use e789's services.

For more information about cookies and how to manage them, visit your browser's help section.

7 Data Security

e789 takes data security seriously and implements technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration or destruction.

Our Security Measures Include:

• SSL encryption: All data transmitted between your device and our servers is encrypted using Secure Socket Layer (SSL) technology. This ensures that your login credentials, payment details and personal information cannot be intercepted during transmission.
• Secure data storage: Personal data is stored on secure servers with access restricted to authorised personnel only. Payment information is stored in encrypted form and sensitive data such as passwords are hashed.
• Firewalls and intrusion detection: Our infrastructure is protected by firewalls, intrusion detection systems and regular security audits to identify and address vulnerabilities.
• Access controls: Only employees and service providers who need access to your data to perform their duties are granted access. All personnel with access to personal data are bound by confidentiality obligations.
• Regular security testing: We conduct regular security assessments and penetration testing to identify potential weaknesses and ensure our defences remain robust.

While we take every reasonable precaution to protect your data, no method of transmission over the internet or electronic storage is completely secure. You are responsible for keeping your login credentials confidential and should not share your password with anyone. If you suspect unauthorised access to your account, contact support immediately.

8 Data Retention

e789 retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations and resolve disputes.

Retention Periods:

• Active accounts: While your account is active, we retain your account information, transaction history and gameplay data to provide ongoing services.
• Closed accounts: After you close your account, we retain certain data for a period required by law (typically several years) to meet regulatory, tax and legal obligations. This includes transaction records, identity verification documents and records of bets placed.
• Marketing data: If you opt out of marketing communications, we will retain a record of your opt-out preference to ensure we do not contact you again.
• Inactive accounts: Accounts with no activity for an extended period may be classified as dormant. Data associated with dormant accounts is retained in accordance with our dormant account policy and applicable legal requirements.

Once the retention period has expired and there is no legal requirement to retain the data, personal information is securely deleted or anonymised so that it can no longer identify you.

9 Your Privacy Rights

You have the following rights regarding your personal data held by e789:

• Right of access: You have the right to request a copy of the personal data we hold about you. This is often referred to as a "subject access request."
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected.
• Right to erasure: You have the right to request deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purpose it was collected or when you withdraw consent. This right is subject to legal obligations that require us to retain certain data.
• Right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain situations, such as when you contest the accuracy of the data or object to processing.
• Right to data portability: You have the right to receive your personal data in a structured, commonly used and machine-readable format and to request that it be transmitted to another service provider where technically feasible.
• Right to object: You have the right to object to processing of your personal data where we are relying on legitimate interests as the legal basis. This includes the right to object to marketing communications.
• Right to withdraw consent: Where we are processing your data based on consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted before withdrawal.

To exercise any of these rights, please contact our support team. We will respond to your request within a reasonable timeframe and in accordance with applicable law. You may also have the right to lodge a complaint with a data protection authority if you believe your privacy rights have been violated.

10 International Data Transfers

e789 primarily serves users in Pakistan and processes data within secure infrastructure. However, some of our service providers and technology partners may be located outside Pakistan. When personal data is transferred internationally, we ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

These safeguards may include:

• Transferring data only to countries or organisations that provide an adequate level of data protection
• Using standard contractual clauses approved for international data transfers
• Ensuring service providers implement technical and organisational measures equivalent to those required under this Policy

If you have questions about international data transfers, please contact us for more information.

11 Children's Privacy

e789 is an adult-only platform. We do not knowingly collect personal data from individuals under the age of 18. Registration on e789 requires confirmation that you are 18 years of age or older.

If we become aware that we have inadvertently collected personal data from a minor, we will take immediate steps to delete that data and close the account. We may also take additional measures to verify the age of users where there is reason to believe false information has been provided.

Parents or guardians who believe their child has provided personal information to e789 should contact us immediately so we can take appropriate action.

12 Changes to This Privacy Policy

e789 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements or platform features. When we make changes, the updated Policy will be posted on this page with a revised "last updated" date.

Material changes to this Policy will be communicated to you through a notification on the platform or via the email or mobile number associated with your account. Your continued use of e789 after changes have been posted constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Policy periodically to stay informed about how we protect your personal data. If you do not agree with any changes, you should stop using the platform and contact us to close your account.

13 Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or how e789 handles your personal data, please contact our support team.

We are here to help you understand your privacy rights and address any issues related to your personal information. When contacting us about privacy matters, please include your username and a clear description of your request so we can assist you efficiently.

For matters related to responsible gaming, self-exclusion or account closure, please visit the Responsible Gaming page where you will find dedicated tools and resources.